Saturday, April 12, 2008

Death by Blogging

Here is a great reason why I don't blog as much anymore - it's bad for your health.

This story talks about how difficult it is to be a blogger who actually stays on top of all the stories and topics he (or rarely she) is interested in. A few quotes:

Two weeks ago in North Lauderdale, Fla., funeral services were held for Russell Shaw, a prolific blogger on technology subjects who died at 60 of a heart attack. In December, another tech blogger, Marc Orchant, died at 50 of a massive coronary. A third, Om Malik, 41, survived a heart attack in December.

Other bloggers complain of weight loss or gain, sleep disorders, exhaustion and other maladies born of the nonstop strain of producing for a news and information cycle that is as always-on as the Internet.

To be sure, there is no official diagnosis of death by blogging, and the premature demise of two people obviously does not qualify as an epidemic. There is also no certainty that the stress of the work contributed to their deaths. But friends and family of the deceased, and fellow information workers, say those deaths have them thinking about the dangers of their work style.

The pressure even gets to those who work for themselves — and are being well-compensated for it.

Blogging has been lucrative for some, but those on the lower rungs of the business can earn as little as $10 a post, and in some cases are paid on a sliding bonus scale that rewards success with a demand for even more work.

There are growing legions of online chroniclers, reporting on and reflecting about sports, politics, business, celebrities and every other conceivable niche.

One of the most competitive categories is blogs about technology developments and news. They are in a vicious 24-hour competition to break company news, reveal new products and expose corporate gaffes.

To the victor go the ego points, and, potentially, the advertising. Bloggers for such sites are often paid for each post, though some are paid based on how many people read their material. They build that audience through scoops or volume or both.

Speed can be of the essence. If a blogger is beaten by a millisecond, someone else’s post on the subject will bring in the audience, the links and the bigger share of the ad revenue.

“There’s no time ever — including when you’re sleeping — when you’re not worried about missing a story,” Mr. Arrington said.

All that competition puts a premium on staying awake. Matt Buchanan, 22, is the right man for the job. He works for clicks for Gizmodo, a popular Gawker Media site that publishes news about gadgets. Mr. Buchanan lives in a small apartment in Brooklyn, where his bedroom doubles as his office.

He says he sleeps about five hours a night and often does not have time to eat proper meals. But he does stay fueled — by regularly consuming a protein supplement mixed into coffee.

“The fact I have a few thousand people a day reading what I write — that’s kind of cool,” he said. And, yes, it is exhausting. Sometimes, he said, “I just want to lie down.” Sometimes he does rest, inadvertently, falling asleep at the computer.

“If I don’t hear from him, I’ll think: Matt’s passed out again,” said Brian Lam, the editor of Gizmodo. “It’s happened four or five times.” Mr. Lam, who as a manager has a substantially larger income, works even harder. He is known to pull all-nighters at his own home office in San Francisco — hours spent trying to keep his site organized and competitive. He said he was well equipped for the torture; he used to be a Thai-style boxer.

“I’ve got a background getting punched in the face,” he said. “That’s why I’m good at this job.”

Mr. Lam said he has worried his blogging staff might be burning out, and he urges them to take breaks, even vacations. But he said they face tremendous pressure — external, internal and financial. He said the evolution of the “pay-per-click” economy has put the emphasis on reader traffic and financial return, not journalism.

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